Flash will Kill your SEO 0
I was on my way to Italy to attend the legal marketing Italia seminar, where I wasn’t too surprised to find the very first question was about why a company’s website ranking fails miserably even on company’s name. While the answer typically was all about boosting SEO strategies even more, but in truth Italian websites customarily use loads of flash content. While Flash offers great viability for resourceful beautification of a website, but in Search Engine Optimisation terms, it’s simply not a practical choice. Yes, modern day search engines are quite advanced to scan and process website information within minutes, but they still aren’t advanced enough to encode information’s embedded within Flash content. Besides, even website reporting on Flash navigation is challenging and burdensome.
Now, what’s even more horrific to see is that Flash actually ends up breaking web suability standards. Well how? Here is how;
- Try navigating through a Flash based site using the browser ‘back button’, well you cannot because it’s disabled.
- Alright, now try highlighting any information which you require pasting in your notepad or Outlook, well can’t do that either.
- How about increasing your ‘Font size’, that too isn’t possible.
- Well no surprises for guessing, even bookmarking a page or deep linking to another page isn’t possible over Flash. Let’s not forget, deep linking affects a websites visibility within search engines.
Considering all those problems, using Flash is like obstructing online traffic on purpose. Whereas your standard HTML and CSS can quite easily avoid such unnerving quandaries.
Besides, Flash lacks reliable cross platform support, while some embedded Flash objects don’t even pass w3c validation. What’s even worse, standard Flash object embeddings on existing xHTML and HTML version don’t validate correctly all the time. Then you have web users purposefully disabling Flash in order to improve page-loading times. Certain search engines offer surfers the liberty of previewing a target site before viewing it. Now this offers the users a transparent idea of what to expect. Sadly, Flash based sites cannot be previewed.
So there you have it, Flash is great for website beautification, but it gives no room to deliver appropriate SEO strategies.










